WHY I CREATED
Running a boutique based on getting the essentials of your wardrobe right meant I was forever on the hunt for the best denim (J Brand, Paige), the best silk shirts (Equipment), the best classic knitwear (John Smedley), the best logo knits (Bella Freud) etc. The one thing I just couldn’t find though was the best quality jersey; just plain tee shirts, camisoles, vests and tops that I could guarantee wouldn’t shrink, fade, twist or get holes in. I tried everywhere and having drawn a blank I decided to make my own.
Basically you will love these.
Black White Denim is the new jersey basics label to watch.
SUNDAY TIMES STYLE
A great range of basics.