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Our Story

Black White Denim was set up by Jo Davies in 2010 based on the simple observation that black, white and denim constitute the foundation colours of any stylish woman’s wardrobe. Now more than ever, in a world under pressure from the demands of fast fashion, we believe that investing in timeless staples is better for the environment and, ultimately, your wallet.

Since launch, Jo and her team have become famous for identifying upcoming brands and bringing them to the boutique’s customers in the North West long before anyone else.

Black White Denim has won multiple plaudits from the fashion industry including rave reviews in Vogue, Sunday Times Style and Stella Magazine. In 2018 Black White Denim was Draper’s Womenswear Independent of the Year.