It’s a new dawn, it’s a new day, and we’re feeling thrilled to introduce our two newest brands, 2NDDAY and DAY Birger et Mikkelsen. Both part of the DAY family, these contemporary Danish brands are already flying off the shelves!
Admirers of effortlessly cool Scandi style will adore 2NDDAY and DAY Birger et Mikkelsen. Both labels feature easy silhouettes, luxe fabrics, and subtle accents that highlight a fantastic level of attention to detail. Think slightly exaggerated shirt collars or vests with perfectly curved armholes. We also can’t get enough of the sophisticated colour range – timeless neutrals are complemented by vibrant accent colours like cerulean blue and mustard yellow.
Learn more about our two new brands below!
Classics With A Difference: DAY Birger et Mikkelsen
DAY Birger et Mikkelsen has become one of the most popular contemporary Danish designer labels since its 1997 launch. Their designs feature quintessentially Scandi elements with a bohemian twist, such as oversized blouses with romantic bow details. DAY clothing exudes with optimism. The name derives from the belief that anything is possible when a new day comes.
High quality and comfort are essential parts of the DAY DNA. Creative director Christina Exsteen has said that her goal is to make women ‘feel good about the life they lead and the body they inhabit.’ DAY clothing is designed to support women and help them feel confident rather than restricted or self-conscious. Garments are made with soft, comfortable fabrics including organic cotton, viscose, and silk.
Here’s how we style our latest pieces:
A French blue button-down and white jeans make the ideal casual summer combination.
DAY BIRGER WILLIAM SHIRT IN FRENCH BLUE + AGOLDE 90’S CROP MID RISE LOOSE FIT IN ELEMENT + AXEL ARIGATO MARATHON RUNNER IN WHITE & BLUE
A printed bow blouse and leather trousers is an effortlessly chic look that works for the office or happy hour.
DAY BIRGER CAELAN BLOUSE IN ABSTRACT LEAVES + DAY BIRGER LENNI TROUSERS IN KELLY GREEN + SHOE BIZ COPENHAGEN VIX SMOOTHIE SANDAL IN BLACK
Allow us to present your new summer uniform, a flattering khaki tank top and denim shorts!
DAY BIRGER ALISSON TANK IN KHAKI + AGOLDE PARKER LONG SHORT WITH CUFF IN LUCID + SHOE BIZ COPENHAGEN VINO VAQUETA SANDALS IN COGNAC
This floaty blue shirtdress will be your next favourite holiday piece.
DAY BIRGER COLETTE DRESS IN NAUTICAL BLUE + SHOE BIZ COPENHAGEN VIX SMOOTHIE SANDAL IN BLACK
This oversized blouse will serve you well from season to season. Wear it now with shorts and sandals, and easily transition to jeans and boots when autumn comes!
DAY BIRGER HANI BLOUSE IN BLACK + AGOLDE PARKER LONG SHORT IN WHEEL + ARIZONA LOVE TREKKY PLATFORM SPORTY SANDALS IN LEOPARD
Be bold in this chic kelly green plissé dress. The elegant ruffled silhouette is ideal for garden parties or dinner dates.
DAY BIRGER MASON DRESS IN KELLY GREEN + SHOE BIZ COPENHAGEN VIX SMOOTHIE SANDAL IN BLACK
Create a cool 90s-inspired look with this chic kelly green mesh top and skirt set. Pair it with chunky sneakers for day, and make it party-ready with strappy sandals for night.
DAY BIRGER EILEEN TOP IN KELLY GREEN + DAY BIRGER JULIETTE SKIRT IN KELLY GREEN + AXEL ARIGATO MARATHON DIP-DYE SNEAKER IN GREY
Diffusion With 2NDDAY
Launched in 2011, 2NDDAY is the DAY family’s diffusion line. The free-spirited designs are aimed at a slightly younger customer who loves rock ‘n’ roll just as much as she loves tailoring. 2NDDAY continues the DAY tradition of reinventing classic pieces in an unexpected way. They’ve become famous for using leather and denim for pieces that are typically made with soft fabrics, creating an urban, art-inspired aesthetic.
Sustainability plays a key role in the 2NDDAY ethos. The label has a ‘Think Twice’ range that encourages customers to seriously consider the origins of their purchase. Fortunately, they make sustainable shopping easy by using eco-friendly fabrics like organic and recycled cotton, recycled polyester, linen, and lyocell.
Here’s how we style our latest pieces:
The classic LBD is given an eye-catching upgrade with a ruffled v-neck collar, perfect for your next night out.
2NDDAY LEOMA DRESS IN DEEP BLACK +SHOE BIZ COPENHAGEN VIX SMOOTHIE SANDAL IN BLACK
A classic white vest looks great with just about anything, but it truly shines when paired with blue jeans.
2NDDAY RUTH TOP IN JET STREAM + AGOLDE CRISS CROSS STRAIGHT JEAN IN DIMENSION + ARIZONA LOVE TREKKY PLATFORM SPORTY SANDALS IN LEOPARD
Browse our new pieces from DAY Birger et Mikkelsen and 2NDDAY now! We’re expecting many more stylish DAYS in our future, so keep an eye out for even more stylish Scandi designs.