Introducing Our Newest Brand: GAIA GAIA

We are thrilled to announce an amazing new brand to the Black White Denim roster. GAIA GAIA is not only new to us; it’s a newly created label that was founded in 2020. This unique brand puts a fresh and sustainable spin on laidback luxury. The playful yet chic loungewear collection is inspired by art, pop culture, and women with an independent streak – something we believe our customers will truly resonate with!

All About GAIA GAIA 

Those of you that have been shopping with us for a long time will probably remember the vibrant designs of Zoe Karssen. Fans of the Dutch brand will be happy to know that GAIA GAIA was founded by the same designers, Zoe and Quince Karssen. This new venture features designs that are more elevated and grown-up, seamlessly transcending the ages. Each piece is consciously created with premium fabrics and is only produced in limited quantities to limit overproduction. 

GAIA GAIA has only been in store for a short while, but it’s already a big hit with us and all of our customers. It’s the perfect brand for anyone who wants to add a hint of playfulness to their everyday outfits without the in-your-face logos. We’re happy to say that this certified cool-girl brand isn’t going anywhere and we have plenty more exciting collections dropping in the future! 

Our Favourite GAIA GAIA Pieces

Co-Ord Loungewear Sets

GAIA GAIA makes the co-ord loungewear trend a breeze with their matching hoodie and sweatpants sets. We just love the cheerful black and yellow Cybele Square Hoodie and Calypso Square Sweatpants and the bold Freedom Hoodie and Freedom Sweatpants look. They inject just enough colour and detail without overpowering the outfit. The smiley face motif and freedom logo are perfect for embracing our new post-lockdown world as things slowly but surely return to normality (or whatever kind of normal we’re used to at least)!  

Make your loungewear sets winter-ready by pairing them with chunky boots and accessorising with the More Joy bum bag. Now that we’re beginning to feel a definite chill in the air, you can layer up with a leather jacket or oversized denim jacket for extra warmth and extra edge. 

Exaggerated Basics

There’s nothing like a bold shoulder to elevate a basic T-shirt. GAIA GAIA has given their Yara T-shirts (in black & white) an 80’s makeover with exaggerated shoulder pads creating boxy silhouettes. Keep things casual with sweatpants and chunky Axel Arigato trainers, or continue the Dynasty vibes with wide-leg jeans and heels.

We’re obsessed with the Hermera T-shirt dress as a casual-yet-chic transitional piece. It will look fabulous with knee-high boots and an oversized leather jacket. If you want to brave the chill you can show a bit of skin or add a touch of luxury with tights.  

Glam Comfies

This rhinestone-embellished look is a pillar of versatility; the subtle dazzling T-shirt, sweatshirt, and sweatpants are all cosy jersey pieces that you can tailor to your own style. Whether dressing up or down, this matching sweats look easily transitions from day to night. Add some heels to perfect the high-low look or add some Golden Goose Deluxe Brand trainers and GAIA GAIA’s Beline baseball cap for an off-duty look. 

We just know you’re going to love GAIA GAIA as much as we do and we can’t wait to see how you style these amazing pieces!

Shop the full GAIA GAIA collection today!