Personalised style advice
Shop By Brand
View all brands
2nd Day
Agolde
Alohas
Ampersand Fragrances
Anine Bing
Ateljé
Chloé
Citizens of Humanity
Coluri
Commando
Day Birger et Mikkelsen
DNA Hydrate
Elysian
Essentiel Antwerp
GANNI
Haute L’Amitie
Le Bon Shoppe
Maegen
Nara
Odd Muse
Rachel Jackson
Saint Laurent
Samsoe Samsoe
Sancia
Shoe Biz Copenhagen
Steamery
UGG
Varley
Featured Designer
HAUTE L’AMITIE
Shop By Category
All Clothing
Dresses
Jeans
Jumpsuits
Knitwear
Leisurewear
Shirts
Shorts
Skirts
Tops
Trousers
Blazers
Coats
Jackets
DAY BIRGER ET MIKKELSEN
All Accessories
Bags
Headwear
Socks
Sunglasses
Jewellery
Fragrance
Phone Cases & Cords
Reading Glasses
Featured Brand
£59.00
Free Next Day Shipping (min spend £200)
Your initial. Their initial. Someone else’s initial. We’re not here to ask questions.
The Coluri Letter Charm in 18K Gold Plate is a personalised alphabet jewellery charm with an 18-karat gold-plated finish, designed to add a little meaning to your favourite charm necklace or bracelet.
Choose your own initial, someone you love, your children’s initials or simply a letter that means something to you. It’s personal jewellery without the fuss, and a gorgeous way to make your accessories feel entirely your own.
At BWD, we’re big fans of jewellery that tells a story. Particularly when that story involves beautiful gold, a great outfit and absolutely no obligation to explain yourself.
Small charm. Big sentimental value. And rather fabulous styling potential.
Our first choice? Add your initial to the Coluri Charm Chain Thick Necklace in Gold, wear it with a crisp white shirt, blue barrel-leg jeans and loafers. Simple, personal and effortlessly cool.
For something with a little more meaning, add the initials of your children, partner or best friend. Mix them with a Coluri talisman or tarot charm to create a necklace that’s entirely individual.
We also love an initial charm on the Coluri Charm Bracelet in Gold. Start with one letter and build your collection over time. Although we’re making absolutely no promises about your ability to stop at one.
How do you style a gold initial charm necklace? Keep it simple with a white T-shirt, denim and a tailored blazer, or wear it over black knitwear for a more polished look. Gold looks particularly beautiful against cream, chocolate brown and charcoal grey.
Are initial charms a good gift? Absolutely. A gold-plated letter charm is a thoughtful, personal present for birthdays, Mother’s Day, anniversaries and special milestones. Choose their own initial or one that represents someone close to their heart.
And if you’re wondering whether you can wear an initial that doesn’t belong to your partner, of course you can. Your jewellery, your rules. We have no intention of investigating.
To help preserve the gold-plated finish, avoid contact with water, perfume, lotions and cleaning products. Remove before swimming, showering or exercising. Wipe gently with a soft, dry cloth and store separately to prevent scratching.
One little letter. A whole lot of meaning. And absolutely no requirement to reveal whose initial you’re wearing. Your secret’s safe with us.
We offer domestic and international shipping options. Orders are dispatched from our boutique in Wilmslow, UK. Taxes and duties (if applicable) are paid by you.
Visit our Shipping Options page for more information.
Unlock exclusive benefits and get rewarded every time you shop! Join our loyalty programme and start earning 1% back on every full-priced purchase. The more you shop, the more valuable your points become (max 3%). From exciting discounts to exclusive offers, our rewards programme is designed to celebrate your loyalty and maximise your shopping experience.
Rachel Jackson North Star Arrow Spike Bangle
£150.00
Rachel Jackson North Star Spike Stacking Ring
£65.00
Rachel Jackson Love T bar Rose Quartz Gold Necklace
Rachel Jackson Love Mini T bar Rose Quartz Necklace in Gold
£80.00
Coluri Charm Chain Thin Necklace in Gold
Coluri Charm Chain Thin Necklace in Silver
Coluri Talisman Charm Snow in Gold
£79.00
Coluri Lorde Statement Ring in Silver
£49.00
cmplzScriptLoaded();
We use cookies and similar technologies to process data like browsing behaviour or unique IDs. Consenting helps optimise site features, while withdrawing consent may impact functionality.