Nara x BWD Boutique Signature Diffuser

You know that smell when you walk into BWD? You can take it home.

The Nara x BWD Boutique Signature Diffuser brings the signature scent of Black White Denim into your home. Created in collaboration with Nara, it’s the fragrance we use in our Wilmslow boutique—the one our customers notice, ask about and associate with BWD.

For us, scent is part of the atmosphere of the shop in exactly the same way as the music, the clothes and the welcome. So we rather liked the idea of bottling a little bit of it.

And now we have.

Why it made the cut

• It’s the signature fragrance used in the Black White Denim boutique.
• Created exclusively as a Nara x BWD collaboration.
• An easy way to bring a little of the BWD shop experience into your own home.
• A gorgeous gift for a BWD customer—or yourself. We strongly support the latter.
• Stylish enough to leave on display rather than hide behind a photo frame.

How we’d use the Nara x BWD Signature Diffuser

Place it in a hallway so it’s the first thing you smell when you walk through the door, or use it in a living room, bedroom or dressing room to create a subtle background fragrance.

For a stronger scent, turn the reeds periodically. For something more subtle, use fewer reeds and allow the fragrance to diffuse gently.

Looking for the fragrance used in the Black White Denim shop in Wilmslow? This is it—the Nara x BWD Boutique Signature Diffuser lets you recreate the boutique’s signature scent at home.

Although we’re afraid it doesn’t come with Abby bringing you clothes to try on.

Details

• Exclusive Nara x Black White Denim collaboration
• BWD’s signature boutique fragrance
• Reed diffuser for continuous home fragrance
• Designed for living rooms, bedrooms, hallways and dressing rooms
• A lovely gift for fans of Black White Denim
• Available from Black White Denim, Wilmslow

How to use & care

Remove the stopper and insert the reeds into the fragrance. Allow them time to absorb the scent, then carefully turn the reeds when you want to refresh the fragrance. Place the diffuser on a stable surface and protect furniture from spills. Keep away from heat, direct sunlight, children and pets, and always follow the safety instructions supplied with the product.

BWD for your wardrobe. Now BWD for your home. We knew we’d get there eventually.