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The Iconic Slogan Edit

Bold, expressive and effortlessly elevated — discover standout knitwear with graphic and slogan detailing from top designers. From timeless classics to contemporary twists, these iconic knits bring personality to every outfit.

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Graphic and slogan knitwear has become a defining wardrobe statement — combining cozy comfort with distinct character. The Iconic Slogan Knit Edit brings together designer sweaters and jumpers that feature bold text, graphic motifs and signature details, perfect for injecting personality into your everyday and elevated looks.

Find standout pieces from beloved contemporary brands including
Anine Bing,
Ganni,
Haute Lamitié and
Essentiel Antwerp. These designers are known for combining high-quality fabrics with intentional graphic details — from classic logo motifs to expressive slogan statements that stand out yet remain versatile.

Whether you’re looking for a refined knit with understated lettering, a bold slogan jumper that anchors an outfit, or a graphic piece that instantly elevates denim and tailoring alike, this edit showcases curated designer knits that balance modern aesthetics with wearability.

Pair your favourite slogan knits with straight leg denim for relaxed weekend style, layer beneath tailored pieces for refined contrast, or wear with wide leg trousers for a fashion-forward silhouette — these iconic knitwear pieces are designed to be worn and styled a thousand ways.