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Privacy Policy

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Effective Date: December 6, 2024

Black White Denim is committed to protecting your privacy and ensuring your personal data is handled securely and transparently. This Privacy Policy explains how we collect, use, store, and share your personal information, as well as your rights concerning your data.

By using Our Site, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of Our Site immediately.

1. About Us

This website, https://blackwhitedenim.com (hereafter “Our Site”), is owned and operated by Black White Denim LTD.

2. Scope of This Policy

This Privacy Policy applies solely to your use of Our Site. It does not cover any third-party websites linked to or from Our Site. We encourage you to review the privacy policies of any such third-party websites before providing your data.

3. Data We Collect

We collect both personal and non-personal data to provide and improve our services. The types of data collected include:

  • Personal Data You Provide:
    • Name
    • Shipping and billing addresses
    • Email address
    • Phone number
    • Order history
    • Account login details
  • Payment Data:
    • Financial information (e.g., credit/debit card details) processed securely through third-party payment providers.
  • Automatically Collected Data:
    • IP address
    • Browser type and version
    • Operating system
    • Referring and exit pages
    • Browsing activity on Our Site
  • Tracking Data:
    • Information collected through cookies, pixels, and similar technologies. For details, refer to our Cookie Policy.

4. How We Use Your Data

We use your data to:

  • Provide and manage your account;
  • Process and deliver your orders;
  • Enhance and personalise your experience on Our Site;
  • Respond to your inquiries and customer service requests;
  • Send you newsletters, promotions, and updates (with your consent);
  • Conduct market research and analytics;
  • Improve our products and services;
  • Comply with legal obligations.

We may also use your data for targeted advertising and analytics, as explained in our Cookie Policy.

5. Data Sharing

We share your data only when necessary, including:

  • Third-Party Services: Payment processors, delivery providers, marketing platforms, and analytics tools (e.g., Google Analytics, Facebook Pixel). These parties process your data securely and in compliance with the law.
  • Legal Obligations: If required by law or regulatory authorities.
  • Business Transfers: In the event of a sale, merger, or acquisition, your data may be transferred to the new owner.

6. Data Retention

We retain your personal data only as long as necessary for:

  • The purposes outlined in this Privacy Policy;
  • Legal or regulatory obligations.

Upon request, your data will be deleted or anonymised unless required for legal purposes.

7. Your Rights

Under the UK GDPR, you have the right to:

  • Access, update, or delete your personal data;
  • Restrict or object to data processing;
  • Withdraw consent where data processing is based on consent;
  • Transfer your data to another service provider.

To exercise these rights, please contact us at wereallycare@blackwhitedenim.com or use our GDPR Request Form.

8. Cookies and Tracking Technologies

We use cookies to improve your experience, analyse website traffic, and serve personalised content and ads. Cookies may be strictly necessary, performance-related, or for marketing purposes.

For details on cookies, including how to manage your preferences, please refer to our Cookie Policy.

9. Data Security

We implement technical and organisational measures to safeguard your data, including:

  • SSL encryption for secure transmission of sensitive information;
  • Restricted access to personal data;
  • Secure storage of data within the EEA.

While we strive to protect your data, no method of transmission over the internet is completely secure.

10. Data Breach Notification

In the event of a data breach, we will notify affected individuals and the relevant regulatory authorities as required by law.

11. Klarna Payments

To offer Klarna payment options, we share your personal data (e.g., contact and order details) with Klarna. Klarna processes your data in accordance with its privacy policy.

12. Updates to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or legal obligations. The latest version will always be available on Our Site, and your continued use constitutes acceptance of the updated terms.

13. Contact Us

For questions, concerns, or data requests, contact us at: