2nd Day

Founded in Copenhagen, 2nd Day captures that distinctly Nordic approach to dressing, where clean lines meet unexpected details and quality fabrics take centre stage. Their collections focus on versatile pieces that transition seamlessly through your day, from structured tops in silk blends to fluid dresses with subtle volume. The brand’s design philosophy centres on creating clothes that feel intuitive to wear, pieces you’ll reach for repeatedly because they work with almost everything in your wardrobe. You’ll notice their clever use of print, never overwhelming but always interesting, and their attention to silhouette, cuts that flatter without feeling restrictive. The skirts offer that perfect midi length that works for all heights, whilst their matching separates give you the option to wear coordinated looks or mix with other pieces. 2nd Day appeals to women who value considered fashion over trends, who want their clothes to reflect a relaxed confidence rather than trying too hard. The colour palette tends towards muted tones punctuated with occasional bold statements, and the fabrics feel substantial, the kind that hold their shape through multiple wears. It’s fashion with a Scandinavian sensibility, thoughtful without being precious, stylish without being showy.