Personalised style advice
Shop By Category
All Clothing
Coats & Jackets
Dresses
Jeans
Jumpsuits
Knitwear
Leisurewear
Matching Separates
Shirts
Shorts
Skirts
Sport
Tops
Trousers
Featured Designer
Anine Bing
All Accessories
Bags
Hair Accessories
Headwear
Socks
Sunglasses
Jewellery
Fragrance
Samsoe Samsoe
Shop By Brand
View all brands
Agolde
Aleo
Ampersand Fragrances
Axel Arigato
Bettie Confetti
Citizens of Humanity
Coco & Jane Loves
Commando
Day Birger et Mikkelsen
DNA Hydrate
Essentiel Antwerp
GANNI
IZIPIZI
Le Bon Shoppe
Maegen
Nara
P.E Nation
PDPAOLA
Rachel Jackson
Rails
The Journal
Buying international brands for the past 15 years has taught me that a standard size scale in women’s clothing doesn’t exist. Size small for one designer can be a medium in another. A 27″ jean may fit you in one style, but you can be a 29″ in different shape from the same denim brand. It’s bloody bonkers!
Ignoring the size label is a real challenge. Just like stepping onto the scales every morning can make or break your day (if you’re that way inclined), so too can going shopping and finding you’re not the size you thought you were.
1, Remembering that comfort is king:
Whatever you’re buying, if it’s too small, it will never be comfortable and if it’s too big, you’ll ruin the look. Choose the size that fits you in the fitting room, not the one that requires support underwear when you get home or losing a few pounds in the future.
2. Be you:
Embrace your own shape and size. Everyone’s body is unique and there is no ‘ideal’. Focus on being healthy and happy rather than comparing yourself to others. It’s way more fun!
3. Look at the fit not the size:
Concentrate your mind on the fit of the clothing, not the size on the label. Your objective is a look that fits like a second skin. Who really cares what is says on the back label? No-one except you can see it anyway.
4. Try before you buy:
Go into your local boutique and try on items before purchasing them. This is the best way to shop and be sure you get the size that’s perfect for you.
5. Read reviews:
When shopping online, look for customer reviews that offer insights into fits and whether you should consider sizing up or down.
6. Tailor your clothes to you:
Don’t hesitate to get items altered. Tailoring can make a huge difference to how an outfit looks and it’s a great way to ensure your clothes fir you like a glove.
7. Remember how amazing the human body is:
Be kind to yourself and remember that your worth is not determined by your size. Focus on your health, self-confidence and well-being rather than the number on a meaningless label.
It may take time to shift your thinking, but you CAN learn to prioritise how you feel in your clothes rather than getting hung up on the size. After all, fashion and shopping should be fun!
We use cookies and similar technologies to process data like browsing behaviour or unique IDs. Consenting helps optimise site features, while withdrawing consent may impact functionality.